My plead to the fashion world and why I started blogging


From skirts fitting too short and jeans loose in all the wrong places – the fashion issues associated with my lovely curves have always been a prevalent staple in my life.  However, one day, I walked into the Macy’s Men’s Suit Shop and thought, why is it that men can go into a store and say, I need pants 42 wide and 30 long.  Yet women, and particularly plus size women, are relegated to a tiny section in the corner of the store with maybe a handful of options – and an even smaller handful of specialty sizes (i.e. petite, tall).  What is it?  Are plus size women all made the same; tall, big and with no sense of style?  The lack of fashionable plus size options in mainstream stores are limited with even fewer options available in the career wear category. Forget walking into Macy’s and getting a suit that fits perfectly in width and length, I just want to be able to walk into Macy’s and get a suit that doesn’t look like my grandmother wore it 40 years ago. Even better, how about a suit that is made for a woman with curves and not just a larger version of a size 4.  So I started this blog as a way to highlight what career wear options exists in the market, but also as a plea to the fashion community.

Curvy women are no longer afraid of their curves.  We don’t want to hide under kimonos and over-sized items, we don’t want antiquated floral pieces that look like curtains and we don’t want to dress all in black either – just because it’s slimming.  We want colorful, fun items, made with our CURVES in mind.  We want fashion forward, fashion week inspired, runway trends that our slimmer friends, family and colleagues have access to at every major retailer.  This is my plead!  Plus size women are here!  We are no longer hiding and we are ready to spend and support the fashion items that meet our everyday needs.

Now I will get off my soapbox, and thank you for stopping by.  I’m not a style or fashion expert; I’m just a regular girl trying to look good for work in the morning.  I hope you find items on here that inspire you.  Please feel free to connect with me via Facebook or Instagram!

-Lots of Love, Darlene

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  • Donna B.
    May 14, 2014 at 3:34 am

    You are SO right! I’m a big lady, in my 60s, but DON’T want to wear old lady clothes. I want clothes that are stylish, modest, colorful and that flatter my curves. If plus-sized models can wear clothes like this on the runways, why can’t I find those same clothes in local stores? And why don’t the plus-sized clothes that ARE in the stores fit right? C’mon, folks. It’s NOT rocket science!

      July 27, 2014 at 1:46 am

      Hello Donna B. Thank you for stopping by. Hopefully the industry will continue to change as we call more attention to the true need that exist.

  • Curvy CEO
    June 16, 2014 at 11:12 am

    Amen sister!! I, too, blog about plus-size professional clothing for similar reasons. Yes, it is wonderful that options for full-figured women now include the latest trends (crop tops, bodycons, etc.) but, uh, a lot of us have jobs that require a more conservative look…and this should not mean that our only options are boxy, shapeless, or flower-laden.

    Love the looks you’ve shared already on your blog!!

      July 27, 2014 at 1:42 am

      Hello Curvy CEO – I am a long time follower of your blog so thank you for stopping by and welcome!