My brother and I grew up in a humble home of migrant parents from Puerto Rico. Like many people who moved to the US, my parents came searching for the American dream. Life in NY was not easy and poverty was a real reality for us. My brother and I still talk about the huge gift box we received one Christmas from a local charitable organization. That Christmas was magical and has always stayed in my heart.
Today I am excited to be able to give back to other families and kids just like my family that currently struggle with what many of us consider as basic necessities. I am even more excited to be doing this project with my niece and showing her the power of giving back.
For families struggling to make ends meet even the basic need seems like a huge expense and the reality is that 40% of low-income parents worry about their children having enough socks and underwear.* Unfortunately, they feel insecure and several just don’t want to attend school. We see these kids every day in the park, on the subway or walking home from school. This is happening in our neighborhoods often times to kids that go to school with our very own children. And as seen in the JCPenney video for this campaign it is often a problem difficult to discuss or to ask for help.
Well with the Pair Up with JCPenney program we can all help. Between August 1 to 15, for every pack of kids’ socks or underwear sold, JCPenney with the help of the Y will donate a pack to a child in need, up to 750,000 pairs. In addition to the Pair Up Program, The JCPenney Foundation is making a $1M donation to the Y to help close the academic achievement gap.
So off to JCPenney we went and I let my little girl pick out the undies and socks she needed as part of her back to school looks. JCPenney is always our go-to place for affordable fashion with on-trend pieces for her back to school needs. It made me smile as she walked up to the register and shared with the sales representative that she was taking part in the Pair Up with JCPenney program. Life for her is so different then it was for me but by teaching her how to give back I hope she understands how lucky we are.
* America’s Youth: The Need for Basic Necessities. A National Survey Conducted for JCPenney in support of a campaign to benefit charity partner YMCA Associations nationwide by Morar Consulting April 2017
This post was sponsored by Avenue but all thoughts and opinions are my own.